Insights
Engineering notes from real projects.
Written for founders, product managers and engineering leads who need a straight answer from someone who has shipped hardware.
Embedded design · 7 min read
ESP32 vs. STM32: How to Choose the Right Chip for Your Product
Both families ship in millions of products. The right choice depends less on raw specs than on what your product does all day.
October 1, 2026Read
Architecture · 6 min read
How to Design a Scalable Hardware Architecture
A product that has to grow from one unit to many is decided by four early architecture choices. Get them right and growth is just adding units.
October 1, 2026Read
Free resource
The PCB Design Review Checklist.
The checklist we use before a design goes to a manufacturer: sourcing, layout, thermal, EMI and design for manufacture. Thirty-six checks on one printable page.